IGNOU MBA Marketing Management Admission 2025-26 | Fees, Eligibility & Last Date

IGNOU MBA Marketing Management Admission
IGNOU MBA Marketing Management Admission
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IGNOU MBA Marketing Management Admission 2025-26: Admission for IGNOU MBA in Marketing Management course started on 6th June, 2025 and the last date to apply is 15th July, 2025. Students who want to take admission can apply on the official website of IGNOU Samarth. IGNOU MBA in Marketing Management is a 2 year course. 

You must have completed your bachelor’s degree to pursue this course. The total tuition fee for the course is INR 68,000/-. You learn various subjects during the course such as Information systems, Financial Management, Business laws etc. which equips with all the required knowledge for job positions such as Marketing executive, Marketing manager, Chief marketing officer etc. The highest package of the MBA graduate from IGNOU is INR 3-4 LPA. 

IGNOU MBA Marketing Management Admission Highlight Table 

Programme Name Master of Business Administration in Marketing Management 
Programme Level Post graduate 
Programme Mode Open Distance Learning
School  School of Management Studies (SOMS)
Duration 2 Years
Learning Medium English, Hindi and Odia 
Specialization Offered Marketing Management 
Programme Eligibility Should have completed Bachelor’s Degree of minimum 3 years with minimum 50% marks 
Mode of Examination  Semester wise 
Programme Fee Structure Rs.66,000/- for whole programme 
Admission Criteria  Direct merit based 
Top Recruiters  Hinduja Global Services, Goibibo, Adecco Group, Convergys 
IGNOU MBA highest package  INR 15 LPA 
Average Package  INR 3-4 LPA 
Programme Coordinator  Prof. Rajeev Kumar Shukla 
IGNOU Website ignou.educationdunia.com

IGNOU MBA Marketing Management Admission 2025-26

Master of Business Administration in Marketing Management or the MBAMM is a 2 year Postgraduate course offered by School of Management Studies Under IGNOU. The course is offered in Hindi, English and Odia medium where students can study as per their choice. This programme is recognized by AICTE. This course helps students develop marketing skills and new approaches in business management. This course is made for fresh graduates, working professionals for learning leadership and management capabilities. You develop skills that are important to make a business successful and profitable. 

IGNOU MBA Marketing Management Admission Process 

To take admission at IGNOU’s MBA program in Marketing Management, follow the steps below:

STEP 1: Visit the official IGNOU website ignou.ac.in and go to the admission option. Click on Apply for ODL Programs. 

STEP 2: A new page will open. Click on New Registration and it will ask for your email address and phone number. Enter the details and click on Get OTP

STEP 3: You’ll receive an OTP, create an account by making an username and password. Login again at the same website ignouadmission.samarth.edu.in with the credentials you just made. 

STEP 4: Fill the application form with the details asked for such as personal, academic and address details. Click Preview and re-check the information. 

STEP 5: Submit the required documents as per the size mentioned. 

STEP 6: If the Information is correct, go to Make payment and complete the payment through Netbanking or debit/credit card as per your choice. 

STEP 7: Once the payment is completed, you can also track your admission status on the samarth portal. 

STEP 8: Download the confirmation slip for future reference. 

IGNOU MBA Marketing Management Eligibility 

Minimum Qualification: Passed a bachelor’s degree which should be of at least 3 years long from a recognized university. 

Minimum Percentage: at least 50% marks scored during graduation for general Category and 45% for the reserved category such as SC/ST/OBC and PWD.  

Age Limit: No age restrictions are there. 

IGNOU MBA Marketing Management Required Documents 

Below are the list of some necessary documents required in admission form submission. These documents are required in scanned format. Make sure these documents are clear and not blurred. 

  1. Passport-Size Photograph (100 KB)
  2. Signatures (100 KB)
  3. Class 10th and 12th Marksheet (200 KB)
  4. Graduation Marksheet (200 KB)
  5. Category Certificate (if reserved category) (200 KB)
  6. Age proof (aadhar card, birth certificate) (200 KB)
  7. BPL Certificate (if Below poverty line) (200 KB)
  8. Experience Certificate (if any) (200 KB

IGNOU MBA Marketing Management Syllabus 

The 2 year MBA program is divided into 4 semesters where every semester you study different subjects. According to the curriculum 70% of weightage is of Term end examination and the rest 30% is of your Assignments that you have to submit before every Term end examination. You have to do a project in your third year that will be evaluated. 

Semester 1 Semester 2
  1. Marketing Management 
  2. Accounting for Managers 
  3. Quantitative Analysis for Managerial Applications
  4. Business Environment 
  1. Managerial Economics
  2. Management of Machines and Materials 
  3. Information Systems for Managers 
  4. Business Laws
  5. Financial Management 
  6. Strategic Management 
  7. Social Processes and Behavioural Issues 
Semester 3  Semester 4
  1. International Business Management 
  2. Research Methodology for Management decisions 
  3. Consumer Behaviour 
  4. Product & Brand Management 
  5. Sales Management 
  6. Marketing of Services 
  7. Project Report 
  1. Entrepreneurship 
  2. Advanced Strategic Management
  3. Business Ethics and CSR 
  4. International Marketing 
  5. Marketing Research 
  6. Integrated marketing communication 
  7. Rural Marketing 
  8. Retail Management 

IGNOU MBA Marketing Fees 

The tuition fee, registration fee and exam fee are to be paid at the time of admission. You can pay the fees through Debit/credit card or Net banking. 

Total Tuition fees INR 66,000
Semester-wise Tuition Fees For 1st, 2nd and 4th semester INR 16,000

For 3rd Semester INR 18,000 

Registration Fee INR 300/-
Development fee INR 200/-
Exam fee  INR 200/-

 

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